Analyst Report

Aberdeen: Unified Customer Data

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This knowledge brief reveals the role of using unified customer data to boost CX results, reduce costs, and grow revenue while maximizing employee engagement. It also highlights how firms use customer identity – available through unified customer data – to succeed in hyper-personalization activities.

The cost of time wasted on customer touchpoints that don't reflect a complete view of the customer profile has a significant impact on firms of all sizes. Investing in the tools and technology that maximizes an organization's view into customer data helps companies maximize their performance in areas such as employee engagement, cost savings, and company revenue. The findings revealed throughout this brief validate that these are all areas where firms using customer data unification capabilities excel.

Ultimately, your organizational commitment for building a unified view of customer data paired with activities designed to achieve that will provide the high-octane fuel each organization needs to rapidly detect and adapt to changing customer needs and business conditions.