
Multi-domain, Cloud-native Master Data Management with Big Data Architecture
To thrive in the hyper-connected economy, you need connected and holistic data in real-time. This is accelerating the revolution of master data management (MDM) and reshaping how organizations collect, unify, manage, and use data.
What is Master Data Management?
Gartner defines ( ) as a "technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the 's official shared assets. is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the including customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts."
The digital economy requires organizations to be responsive and have a platform that is connected, scalable, and supports real-time operations. This requires more advanced and strategies and tools, that a more traditional s falls short in delivering.
Reltio is the next-generation capabilities, including Identity Resolution, , Dynamic Survivorship for contextual profiles, Universal ID across all your operational applications, Hierarchies, Capabilities and Connected Graph to manage relationships, Progressive Stitching to create richer profiles over time, and capabilities. . It offers best in class
By making Reltio’s next-generation the cornerstone of digital transformation initiatives, Innovative Global 2000 companies are leveraging to unlock new opportunities, including support for new business models, hyper-personalized customer engagement, and using artificial intelligence for actionable insights.
Download our checklist to compare the MDM capability of legacy MDM systems vs Reltio’s Modern MDM Solution. Learn how you can improve your strategy and transform business outcomes.
What differentiates Legacy from Reltio’s ?
The differentiation between the legacy systems and Reltio’s -native solutioncan be boiled down to three areas. First, legacy systems are too slow. Second, they lack the ability to scale effectively. Third, they are too rigid to respond to changing business needs in near real-time.
Reltio’s next-generation platform. It is available on day one and is easy to configure, so you can go live and gain business value very quickly. All updates are pushed without any disruptions. is a highly secure and compliant -native
Reltio’s enables your with an API first approach, which allows you to quickly onboard new sources or connect to new consuming systems. You can also add or remove attributes on a fly without downtime.
It enriches 1000s of attributes with:
- Relationships and hierarchies across people, products, and places with connected graph technology.
- Omnichannel Transactions and Interactions including functions, channels brands, and geographies
- Actionable Insights from Science and including preferences, behavior and intent
Consent & Communication Preferences with configurable workflows, , task , granular audit trails, and support for regulations such as GDPR and CCPA. Learn more about Multi-Domain -
On-Demand Webinar:
Taking A Customer Experience Approach to Multi-Domain Master Data Management

“Reltio renews the MDM category with modern architecture and advanced features."
"Reltio provides one of the most versatile MDM products on the market and one of the few ready to evolve into MDM's third generation.”
– Forrester Wave: Master Data Management Q1 2019
Cloud-native Master Data Management For All Data,
From All Sources, At Big Data Scale
Competitive Advantage | CDP | MDM | DIY | ||
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Connected Profiles | ||||
Aggregate all customer data | ![]() |
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Multi-domain | ![]() |
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Relationships & hierarchies | ![]() |
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Agility to change and scale | ![]() |
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Connected Experiences | |||||
Integrated interactions & transactions | ![]() |
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Deep profile info for segmentation | ![]() |
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Compliance & consent management | ![]() |
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Real-time operation support | ![]() |
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Actionable Insights | |||||
Rich contextual business views of profiles | ![]() |
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Insight-ready data for actions | ![]() |
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- Truly Multi-domain Capabilities
Reltio is a next-generation multi-domain . It helps you deploy customer, organization, employee, assets, location, and masters within the same instance, breaking down silos. - Comprehensive Profiles
With Reltio you can cleanse, match, merge and unmerge of any type and domain, including customers, suppliers, employees, locations and products. You can establish a , for one source of truth by blending and relating trusted from a range of internal, external, and third-party sources, references, transactions, interactions and social channels.
- Modern Architecture with Connected Graph
Featuring Connected Graph technology, unlike other Reltio enables you to store and index an infinite number of attributes and relationships from structured or unstructured sources including from . In addition, the and graph technology uncovers many-to-many relationships across people, products, organizations, and locations.
- Machine Learning-based Matching
The Reltio platform combines rule-based and -based matching. The -based external match feature allows you to verify and accept match criteria, training the next generation to optimize matching and make more accurate predictions as compared to other systems available. - Data Quality Confidence Indicators
Reltio continuously calculates the of all profiles and scores them for users as actionable metrics. This provides a consistent way to quantify to promote reliability, and establishing a trusted foundation for business . - History & Lineage
Compare and view historical and the changes with attribute-level granularity. View and control historical changes across systems, and ensure and integrity with ease.
Start small, use Reltio Identity 360 alongside your current solution, then scale up when you’re ready.
Business Agility. Enterprise Scale.
- Realize quick time to value with only -native , through SaaS deployment and pre-configured models.
- Boost agility by adapting to changing sources and attributes, without any tedious customizations or downtime.
- Empower business and users with consumer-grade user interfaces with contextual information.
- Scale to support real-time operations for thousands of users and billions of searches per day with only in the market.
