MDMs can be used in many different ways.
Some of the most common use cases include:

Responsive data management: Overcome and constraints posed by rigid legacy data systems. MDM systems are agile and scalable, and can help businesses pivot fast with a responsive data strategy.

Efficient and consistent privacy and consent: Master Data Management solutions aggregate, refine, reconcile and relate data from hundreds of sources into a consolidated view. This makes it quick and easy to comply with customers’ preference changes.

Hyper-personalization at scale: MDM systems create a tailored view of each customer interaction to discover and unlock the value of relationships with minimal manual effort. Connected customer data powers hyper-personalized customer interactions, resulting in true customer centricity.