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Accenture: Digital Transformation for the Age of the Customer




We sat down with Jim LaLonde, Managing Director, Accenture Interactive, to discuss data management in the age of the customer. In this short video, Jim discusses:

As we’ve evolved into the age of the customer, and we’re moving away from product-based marketing to really trying to engage with the customer and become a segment of one, you need to have data management capabilities that are responsive to the customer. That can react in real-time and really help create experiences where the customer feels like they are known by the organization.