My presentation at DBTA’s 2017 Data Summit conference. All enterprises want to understand their customers better so they can engage the right customer, at the right time, with the right offer, via the customer's preferred channel. With Reliable Data, Relevant Insights and Recommended Actions enabled by Modern Data Management, we can understand the customer better and provide more connected and personalized experiences.
It's easy to be seduced by the "black magic" of technology that can solve a variety of your business challenges by just asking Watson, Einstein, Siri, Alexa or even HAL, and other "humanizing" names. Beyond the hype, here are 3 critical ingredients that must be considered in order to be successful.
The value of reliable reference data cannot be undermined. Due to the nature of IT application development and the reliance upon off-the-shelf application systems, reference data is all too often isolated in silos within many different systems. Inconsistent reference data across multiple systems can cause invalid transactions, revenue leakages and compliance risks.
In a thought provoking article, Leandro DalleMule, CDO at AIG and Thomas H. Davenport, Professor at Babson College, and MIT Research fellow, pose the question "What's Your Data Strategy". Within the framework of defense and offense, the level of expertise, resources necessitate a split across both. This review of the article examines how a Modern Data Management Platform as a Service can help support both.
A Modern Data Management Platform lays the foundation for achieving: Right Living where patients are encouraged to play an active role in their own health by making the right choices about their lifestyle; Right Care where patients receive the most timely, appropriate treatment available; Right Provider where they have strong performance records and can achieve the best outcomes; Right Value where providers and payers continually look for ways to improve value while improving health-care quality; and Right Innovation where all stakeholders focus on identifying new therapies and approaches to health-care delivery.
The healthcare and life sciences track at Modern Data Management Summit 2017 invited industry leaders who shared thoughts on contemporary industry themes such as data-driven strategies to improve commercial effectiveness in life sciences, democratization of master data management (MDM) helping pre-commercial companies with faster product launches, insights-driven customer and patient engagement in healthcare, and real-time data enrichment with data as a service.