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Data-driven Minute: Digital Transformation for the Age of the Customer

 

We sat down with Jim LaLonde, Managing Director, Accenture Interactive to discuss data management in the age of the customer. In this short video, Jim discusses:

  • Using Modern Data Management to deliver desired customer experience
  • Delivering personalization at scale
  • Data management in the cloud for faster time to value
  • Best practices for customer centricity

"As we've evolved into the age of the customer, and we're moving away from product-based marketing to really trying to engage with the customer and become a segment of one, you need to have data-management capabilities that are responsive to the customer, that can react in real time, really help create experiences where the customer feels like they are known by the organization"