We sat down with Jim LaLonde, Managing Director, Accenture Interactive to discuss data management in the age of the customer. In this short video, Jim discusses:
- Using Modern Data Management to deliver desired customer experience
- Delivering personalization at scale
- Data management in the cloud for faster time to value
- Best practices for customer centricity
"As we've evolved into the age of the customer, and we're moving away from product-based marketing to really trying to engage with the customer and become a segment of one, you need to have data management capabilities that are responsive to the customer. That can react in real-time and really help create experiences where the customer feels like they are known by the organization."