Enterprise architects and their business stakeholders have seen master data management (MDM) as a silver bullet for achieving a single view of the business. But they’ve also seen it as a curse due to its cost, limited ROI, and lack of agility. The missing link to MDM value is the introduction of business context to master data, reshaping the foundation to handle the context needed by business stakeholders. This report shows how innovations in MDM bring context to insight with intelligent, agile, relevant, and real- time services.
Use Contextual MDM When You Need More Than A Domain Definition Contextual MDM accounts for a variety of data models and views. This creates flexibility to define master data beyond an object and compose relevant domains based on attributes such as behavior.
A Contextual Platform For Data And Insight Is In Your Future. The shift toward graph-based MDM is a precursor for a holistic insight platform. Forrester expects such platforms to evolve over the next three to five years.