Master Data Management

Real-time, multidomain MDM for operational and analytical workflows.

Drive growth, efficiency, and compliance with the best source of truth. Use unified, standardized, and enriched core data—in milliseconds—to fuel agentic workflows and digital transformation.

Unified, AI-ready data for every data domain.


Our agent-enabled, cloud-native SaaS MDM platform delivers your secure, best source of truth. It includes LLM-augmented entity resolution, real-time data integration, continuous data quality management, reference data management, and graph-based relationship views.

Automatically
eliminate silos
Replace legacy MDM
Improve data
team productivity
Enterprise-wide value
Trusted data.
Smart agentic AI
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Unify all enterprise data in real time with one trusted, connected view.

Break down data silos by unifying core data—customers, suppliers, products, locations, and more—into one trusted view. Our cloud-native platform, powered by Reltio Intelligent Data Graph™, links data and relationships across systems in real time. Unlike custom-built MDMs that raise cost and rigidity, Reltio’s architecture provides agility, efficiency, and real-time performance at scale.

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Say goodbye to the cost, rigidity, and complexity of legacy MDM.

You can accelerate additions of sources, attributes, or entities and gain agility using our flexible data model. Our cloud-native offering delivers modern SaaS economics with zero-downtime upgrades—eliminating legacy infrastructure overhead, costly migrations, and tech debt from delayed upgrades. Auto-scaling optimizes resources. Built-in high availability removes redundancy costs.

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Empower data teams to work faster and smarter with agentic AI and workflows.

We boost your data team productivity and improve match accuracy by augmenting rule-based matching with pretrained LLM-based entity resolution (FERN). Built-in, role-based workflows streamline collaboration and accelerate issue resolution. And our purpose-built AI agents automate tedious manual web research and profile enrichment. So your teams can focus on high-value work.

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Deliver speed and responsiveness using interoperable data assets.

One product powers both operational and analytical use cases. By instantly delivering high-quality core data across the enterprise, we help you deliver superb omnichannel experiences, reduce operational friction, and minimize compliance risks. For analytics, zero-copy integration and prebuilt data pipelines provide trusted data to data warehouses for faster, more confident decisions.

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Transform agentic AI outcomes with real-time, high-quality, and governed data.

We provide data and AI leaders with the data foundation agentic AI urgently needs. With Reltio AgentFlow, our MDM offering delivers governed, high-quality, contextual data to AI agents in milliseconds—enabling reliable automation. Built-in governance, lineage, and auditability reduce bias, strengthen data integrity, and simplify compliance.

Recognized as Leader

Reltio named a Leader and Customer Favorite in MDM 2025 analyst report.

Company receives highest scores possible in 14 criteria including innovation; data integration; data lineage; data privacy and security; matching, linking, entity resolution; multidomain; intelligence 360 domain; scalability and more. Reltio is also recognized as a Customer Favorite.

Wave 2025

Hear from our customers

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“Before an MDM solution, people were looking at websites to generate a code to find the nearest airport and coming up with an ID. If a person was on holiday, we had to wait for them to return to work. It would take 2-3 days or more if that person was not available. Now, we can do this in seconds.”

Nouman Ali
Senior Director of Global Data Governance & MDM

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“We were able to give so many synergies back to our business and our leadership, and we were able to seamlessly integrate. It’s all thanks to having a very robust MDM platform.”

Ramu Amanchi
Manager Integration and Data Services

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“We were promising three things: we were going to get better performance, the environment was going to become more stable. And we’re going to be spending about 80% of our time talking about innovation and 20% of our time doing the operations work. So that was what we had promised. And the nice thing is that it has essentially come to fruition.”

Chad McCord
Senior IT Manager, Master Data Management

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“To tap into new business, we were looking at accounts declared active in our CRM. We found a lot of accounts marked inactive were— based on our ERP—active. So far we identified a significant amount of potential sales opportunities by simply connecting our CRM and ERP systems.”

Loïc Tordo
Former Product Director, Customer and Vendor Master Data

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“The user interface has been a significant part of how Reltio has been delivering business value to our customer service representatives,” Matt adds. “It’s very easy and intuitive compared to our legacy MDM, and we’ve had lots of very positive feedback on the user experience of navigating through Reltio.”

Matthew Cook
VP IT, Data & Analytics

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Compare MDM capabilities

Break free from legacy MDM with agility and scalability.

With Reltio Multidomain Master Data Management, you can save time and costs with our cloud-native SaaS offering enabling zero-downtime, zero-effort upgrades. So you can respond faster to changing business needs. Make modifying your solution in days the norm—not the exception.

Key Capabilities

Real-time context for AI, built in by design.

We provide data and AI leaders with the data foundation agentic AI urgently needs. Combined with Reltio AgentFlow, our MDM offering can deliver governed, high-quality, contextual data to AI agents in milliseconds—enabling reliable automation. Built-in governance, lineage, and auditability reduce bias, strengthen data integrity, and simplify compliance.

Always-on data quality, powered by AI.

Continuous data quality management monitors, validates, and improves data in real-time, assisted by agents—keeping it accurate and complete.

All data domains unified in one platform.

We unify customer, product, supplier, location, and other data in one SaaS platform—eliminating data silos and enabling smarter operations and decisions.

Consistent reference data.

Reference data management standardizes codes, hierarchies, and attributes across systems—keeping downstream data consistent and business-ready.

Data governance made effortless.

Automated data governance and stewardship use policy-driven workflows, data lineage, agents to enforce compliance and build enterprise-wide trust.

Connect everything. Code nothing.

Simplify data integration with 1,000+ prebuilt connectors, zero-copy integration, and low-code/no-code tools to deliver real-time, AI-ready data.

What makes Reltio Multidomain MDM different?

Reltio replaces rigid, batch-based MDM with a modern, real-time platform that unifies and delivers AI-ready data continuously across systems. You gain instant flexibility, elastic performance, and high availability—without the delays or limits of legacy MDM.

Built to scale. Proven to perform—in real time.

Our cloud-native architecture delivers millisecond performance and limitless scalability to meet any operational demand. Handle billions of records, high availability, and peak loads—all with speed and trust.

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One SaaS MDM platform for all your data domains.

Connects core data such as customer, product, supplier, and location in one secure, cloud-native platform. Provides real-time delivery, zero-downtime upgrades, and a flexible data model that evolves with business needs.

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Fast, accurate match and merge with AI-augmented rules.

Uses pretrained LLMs, extensible rules, and dynamic survivorship to match and merge records with high accuracy and speed. No model training required. Data quality management that runs continuously.

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Relationship views with continuous, agentic data quality.

Ongoing data validation and enrichment keep enterprise data reliable. While graph-based relationship mapping—across customers, products, suppliers, locations—delivers a real-life perspective for informed decisions.

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Simplified, robust integration. Open ecosystem.

Prebuilt connectors for 1,000+ systems for integration in hours, not weeks. Our no-code/low-code environment, zero-copy integration, and MCP server enable seamless, governed connectivity across apps, warehouses, and AI platforms.

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From kickoff to outcomes in 90 days with velocity packs.

Prebuilt industry models, connectors, and best-practice configurations speed deployment and value realization. Go live with production use cases in weeks—achieving results years faster than legacy or home-grown MDM.

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Why replace homegrown solutions?

Faster outcomes today. Flexible foundation for tomorrow.

Building MDM in-house requires specialized skills in data modeling, matching, ML, API design, and graph technology. Architectures often align to initial use case, limiting future scalability. They can strain budgets and delay time to value by months or years. We provide a modern, extensible architecture with rich capabilities built in, so you can easily scale across new domains and use cases.

Our other offerings to support your evolving needs.

Gain a robust data backbone with our key offerings proven in the world’s leading enterprises. And be ready to meet new challenges, new use cases, and new levels of performance.

Reltio Data Cloud®

Secure, scalable data unification to unify disparate data sources in real time.

High-performance data foundation required for modern data-driven and agentic operations.

Includes Reltio Multidomain MDM and Reltio Intelligent 360™.

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Reltio AgentFlow™

Our agentic intelligence platform to bring your system of context to life.

Production-grade, autonomous agents and connected, trusted data to power AI initiatives.

Enriched semantic model of the business unifying 360° profiles with attributes from structured and unstructured data.

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Ready to
see it in action?

See how the Reltio Context Intelligence Platform can give you the speed and flexibility you need to accelerate the value of your data and maximize its impact every day.

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