Is master data a single source of truth?

Single source of truth is a concept applied to information management to ensure that all enterprise users access and use the same data to power business decisions.

Master data is also known as the single source of truth for enterprise data. An effective MDM provides a single source of truth to drive efficient business operations and accurate analytics.

Reltio Connected Data Platform, our next-generation cloud master data management platform, delivers a single source of truth for data by continuously, unifying data from a range of internal, external, and third-party sources, references, transactions, and interactions in real-time.