CASE STUDIES
Warner Bros mobilizes complex data across 140 countries.
“To bring data together from a variety of sources was something we really needed a good solution for. And that was something Reltio offered for us. “
Thuy Kim,
former VP, Content Data Services
Complex media ecosystem required centralized data.
Local requirements, managed globally.
Content distribution across countries—each with local compliance laws—required tailored content for different markets.
Lack of centralized metadata repository.
Difficulty finding and accessing varied data across systems limited WB’s ability to monetize it.
Data silos across affilates increased costs and effort.
Acquisitions and spin-offs—some affiliates operating independently—limited ability to reduce expenses.
Duplicate data across networks and licensees.
Different IDs for licensed titles required significant effort to match to enable usage of rich data.
“We had the information, but we didn’t have it together in our previous solution. You had to go and find where that information was stored. Data is valuable, but it’s even more valuable when it’s easily accessible.”
Thuy Kim,
former VP, Content Data Services, Warner Bros.
