Building an AI-Ready 360 Data Foundation for Real-Time Engagement
As AI opens new doors to personalization, the key to success lies in a comprehensive customer 360 data strategy. This means going beyond static profiles to capture real-time behavioral data such as interactions, purchases, claims, and call center activity. By leveraging modern, AI-powered data management, businesses can unify and activate this data across the enterprise, powering more dynamic customer experiences. Join us to discover how leading IT teams are building the data foundation needed for AI to deliver smarter, faster, and more personalized engagement.
What you’ll learn:
- How CarMax’s customer 360 strategy integrates transactional and interaction data to enable seamless AI-powered customer experiences
- Best practices for delivering real-time, unified data to operational and analytical systems, ensuring your teams have a 360-degree view of customer behaviors and preferences
- How AI can streamline data management, giving teams simplified access to continuously updated, actionable customer profiles that drive better engagement
