Many organizations accelerate analytics and AI before establishing trusted data foundations. Wilbur-Ellis took an intentional approach, aligning customer, item, and operational data to support confident decision-making. In this session, Carole Hill, Chief Information Officer, shares how the agribusiness company prioritized key data domains, aligned KPIs to business outcomes, clarified data ownership, and strengthened governance and accessibility. Learn how to sequence data investments, manage change with lean teams, and scale analytics and AI by building data quality, accountability, and trust first.