Reference vs. Master Data Management

Data tends to pile up and can be rendered unusable or obsolete without careful maintenance processes. Reference and master data management (MDM) has been a popular Data Management approach to effectively gain mastery over not just the data but the supporting architecture for processing it. This webinar presents MDM as a strategic approach to improving and formalizing practices around those data items that provide context for many organizational transactions: the master data. Too often, MDM has been implemented technology-first and achieved the same very poor track record (one-third succeeding on time, within budget, and achieving planned functionality). MDM success depends on a coordinated approach typically involving Data Governance and Data Quality activities.
Learning objectives:

  • Understand foundational reference and MDM concepts based on the Data Management Body of Knowledge (DMBoK)
  • Understand why these are an important component of your Data Architecture
  • Gain awareness of reference and MDM frameworks and building blocks
  • Know what MDM guiding principles consist of and best practices
  • Know how to utilize reference and MDM in support of business strategy
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