Analyst Report

Gartner Report: Three Essentials for Starting and Supporting Master Data Management

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Master Data Management is a Program, Not a Project

A connected and complete view of enterprise data is critical to business agility, powering real-time operations at scale, and driving the digital transformation all businesses must experience to succeed.

Master Data Management (MDM) should be a strategic, ongoing business initiative that involves people, processes, and technology...in that order.

But MDM is often too narrow, too isolated, and too technology-centric.

Three Essentials for Starting and Supporting Master Data Management1, a Gartner report, provides informed recommendations for planning, launching and managing a successful MDM program.

The Gartner report includes:

  • Gartner MDM Operating Model
  • MDM Governance Organization Structure
  • A concise explanation of Foundational MDM Implementation Styles

Download Three Essentials for Starting and Supporting Master Data Management now and get started on your journey to Connected Enterprise 360.


1 Gartner, Three Essentials for Starting and Supporting Master Data Management, 13 October 2020, Sally Parker, Simon Walker