Tobias Vogel, Director of Enterprise Transformation at Cabinetworks Group, shares a candid look at the company’s enterprise data unification journey—shaped by four ERPs, fragmented ownership, and low trust in reporting. Rather than treating data as an IT issue, Cabinetworks reframed it as a business capability critical to executive decision-making, compliance, and growth. This session explores how leadership change created a narrow window to act, why progress had to be measured before ROI was clear, and how a North Star vision helped navigate resistance and tradeoffs—offering practical lessons for rebuilding trust in enterprise data.