DataDriven26: From Fragmented to Unified: Building Real-Time Customer 360 with Master Data Management and Intelligent Orchestration

Enterprise organizations struggle with customer data scattered across dozens of systems—CRM, ERP, marketing automation, support platforms, and data warehouses. While Master Data Management provides the golden record, the real challenge lies in keeping that data synchronized, enriched, and actionable across your entire technology ecosystem.This session explores how leading enterprises are combining Reltio’s multi-domain MDM capabilities with Workato’s intelligent data orchestration to create living, breathing Customer 360 platforms. We’ll demonstrate practical patterns for:

• Bi-directional sync patterns between transactional systems and your MDM golden record
• Event-driven data quality workflows that catch and resolve data conflicts before they propagate
• Intelligent data enrichment pipelines that augment customer profiles with third-party data, behavioral signals, and predictive insights
• Self-healing data architectures that automatically reconcile discrepancies across your ecosystem

Through real customer examples, we’ll show how this integrated approach reduces time-to-value from months to weeks, eliminates the “batch window” bottleneck, and gives business and data teams the confidence to put AI into production—using data they can actually trust.