.excerpt-thumb {display: block !important;}

IDC: Reltio Modern Data Management Harmonizes Customer Data Globally for Top 10 Pharma

This IDC Perspective describes a top 10 pharmaceutical manufacturer deciding to explore options to streamline its master data management (MDM) system for its healthcare customer (HCM) data. Pharmaceutical and other life science companies depend upon the highest quality in their customer data, usually for healthcare providers (HCPs). MDM systems play a crucial role in providing correct and up-to-date customer data for sales and marketing efforts, as well as drug and safety information.

Mike Townsend, research manager for Life Science Commercial Strategies at IDC Health Insights, says, "Pharmaceutical and other life science companies depend upon the highest quality in their customer data, usually for HCPs. MDM systems play a crucial role in providing correct and up-to-date customer data for sales and marketing efforts, as well as for drug and safety information such as recalls. The move of big data and MDM systems to the cloud along with operational tools such as mobile computing and analytics will help life science companies get the right message to the right people at the right time."

Although some concerns were expressed about the relative size and global support scope of Reltio compared with the pharma's global footprint, as the IT capability lead for Commercial Sales put it:

It turned out to be better, easier, and cheaper to replace the legacy system with Reltio ...

Moving to the cloud on the Reltio system was a huge factor in the success of the project, including better performance and lower costs. Like any project of this magnitude, there were challenges but we are very happy where we are.
— IT capability lead for Commercial Sales