Scaling Personalized Hospitality: How Marriott Is Modernizing Data for a Global Experience Ecosystem

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Marriott is undertaking a multi-year transformation to support rapid brand expansion, increasing operational complexity, and a global customer base of more than 400 million. This effort includes modernizing core reservation systems, rolling out a global Voice of Customer platform to 150,000 users, and deploying Reltio as the foundation for Account 360 and B2B data. In this session, Prashant Gaba, VP Global Data Strategy, Data Science & Activations, shares how Marriott is centralizing data, automating manual processes, and strengthening governance to improve frontline productivity and enable scalable personalization as the company evolves into a global experience ecosystem.