As enterprises push toward Agentic AI and autonomous decision-making, most initiatives stall due to fragmented, inconsistent data foundations. Fusable faced this challenge across multiple brands, legacy systems, and domain-specific datasets that limited scale and trust. In this session, Matthew Cox, Chief Data Officer at Fusable, shares how the company rebuilt its data architecture to unify customer, organization, and asset data into a single, mastered foundation—combining MDM with proprietary industry intelligence to create business-ready, AI-consumable context that powers intelligent agents and revenue-driving use cases