DataDriven25: IHG Hotels & Resorts’s Data Unification Journey Innovating Customer Experience

With a family of 19 hotel brands and presence in 100 countries, IHG embarked on a journey to unify customer data with the objective of transforming experiences for guests, businesses and franchise owners. In this session, Kanchan Reddy Ganta share a cross-functional perspective on how they set about unifying data across systems and making trusted data assets available across teams – providing a critical data foundation to enhance the loyalty program, increase repurchase, and strengthen partnerships with franchise owners.