DataDriven25: How Pfizer Accelerated Successful Outcomes with a Value-First Approach and an Integrated Data Unification Roadmap

With Pfizer’s acquisition of Seagen, both teams were faced with the challenge of unifying core data across both organizations quickly to accelerate the benefits of the acquisition and fuel expansion across global markets. Join this session, led by Marcie Stoetzel and A.J. Varganin, to learn how the team was able to harness the respective Reltio deployments to reconcile the data in a third of the time initially estimated, creating the data foundation that unlocked value across the enterprise and move quickly forward with a co-collaboration model and joint roadmap which includes expanding Customer 360, strengthening data governance and stewardship.