DataDriven25: Building a Data-Driven Culture: Advance Auto Parts’ Journey from Vision to Execution

Advance Auto Parts has established a comprehensive data governance and literacy program from the ground up, transforming the speed of insights gained from its core data. Join this session to discover their journey from setting a clear vision and objectives to gaining continuous executive support by demonstrating tangible business outcomes. You will learn about their disciplined approach to data stewardship, which led to an almost 100% improvement in data quality scores, significantly enhancing customer analytics and experience. The session will also cover how Advance Auto Parts navigates the complexities of a 4-layer customer relationship with a scalable and flexible data architecture. You will gain valuable insights into building a data-driven culture supporting strategic goals and operational excellence.