DataDriven25: Building a Business Case for Data Management at AvidXchange

AvidXchange, a leading provider of accounts payable automation software and payment solutions, decided to leverage MDM to unify buyer and supplier data to improve the customer experience and increase competitive differentiation in the procure-to-pay space. Learn from Amy Whisnant as she shares how to build a business case blueprint for master data management to garner leadership buy-in, secure resources to support the program, create a data-driven organizational culture, and successfully articulate the benefits and ongoing business value.