DataDriven23: First Tech Federal’s Journey from Product to Member Centricity

Today, consumers have many financial institutional options when choosing how to plan for retirement, buy a house, and save for college. Building trust and loyalty is integral to being the bank of choice for customers during these key milestones. In this session, learn how First Tech Federal transitioned its business being product-centric to member-centric to provide an improved customer journey through data and insights and how MDM played a role in this evolution.