DataDriven23: AbbVie: a Journey of Modernizing MDM

AbbVie, a global pharmaceutical company, set out to modernize its approach to MDM to deliver the data quality and agility needed to achieve its business goals. In this session, Vivian Wu and Ramu Amanchi share their cross-functional perspectives on key decisions regarding approach and how they operationalized to ensure the desired impact. Learn from their insights and best practices for success in MDM programs from inception through successive phases.