Radisson Hotel Group struggled with fragmented data across brands and properties, limiting its ability to optimize pricing, personalize guest experiences, and support hotel operations. In this session, Nouman Ali, Senior Director of Global Data Governance and MDM, shares how Radisson unified guest and operational data and translated it into real business impact. He’ll discuss how the company prioritizes AI use cases based on guest and revenue value, aligns trusted data with its AI roadmap, and experiments responsibly with agentic AI.