Customer data platforms (CDPs) are gaining popularity for the quick value they can provide to the marketing organization. But there is still confusion around their scope. This ebook provides you with 10 questions to help evaluate your data platform needs. Investing in the right Data Platform has a significant impact on your revenue growth and operational efficiencies and should be done with a long-term strategy in mind. Make sure your customer data foundation is your one source of holistic and trusted customer information across the organization to deliver connected experiences.