CASE STUDIES
IHG Hotels & Resorts scales real-time trusted data across global brands.
IHG embarked on a journey with Reltio to transform experiences for guests, businesses, and hotel owners with unified data and provide a critical data foundation.
"With Reltio, we don’t have to worry about the platform—and we can focus more on leveraging the data for our business initiatives."
KANCHAN REDDY GANTA,
Lead Engineer, IT Software Dev & Execution, IHG
Why Reltio
The IHG team selected Reltio Data Cloud™ for several key reasons:
- Cloud-native, SaaS platform
- Improvement of data management and unification capabilities
- Enterprise-grade scalability and performance
- Future-proofing the data infrastructure
- Global presence and data residency
- Ease of migration
The company achieved its first value milestone at just 10 weeks from its start date.
“Modernizing legacy data systems is essential to providing accurate, real-time information that can enhance guest experiences and support business growth.”
KIMBERLY CHOATE,
Head of Property & Guest Integrations, CRM & Enterprise Integrations, IHG
Solution.
Replaced legacy MDM with Reltio’s cloud-native platform
Consolidated guest data from three core systems into a unified, trusted profile
Connected guest, B2B, and owner data for better business alignment
Enabled real-time sync with f ive operational systems, including booking and loyalty
Scaled performance to support high transaction volumes across global operations
Benefits.
Achieved a 34% reduction in duplicate profiles through conservative automerge rules—with potential to expand the rules later
Enhanced guest experience and productivity by using up-to-date, accurate information—reducing processing times, improving responsiveness, and increasing overall efficiency
Resolved 90-95% of performance issues and able to process 1.5M messages daily from multiple data sources
Improved marketing and loyalty outcomes with targeted, personalized promotions to drive guest growth, engagement, and advance loyalty tier progression
Increased usability and traceability of trusted data for data stewards and others with crosswalk display of data sources, plus data lineage and history
Gained valuable analytic insights into day-to-day operations, aiding in better decision-making and operational efficiency
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