Business-to-business engagement is complex and is evolving fast in the data-driven business environment. Companies recognize that the customer is at the heart of any business and want to offer their customers the right products at the right time. They want to deliver a superior customer experience and maximize the account lifetime value.
Developing a robust understanding of customers, relationships that matter, and customer expectations of experience and value requires access to comprehensive organized data. Companies struggle to match customer expectations because the data they so badly need is not easily available, is incomplete, fragmented or otherwise unusable, diluting cross-functional coordination and engagement efforts with less than stellar ROI.
In this paper, we share what we learned from our B2B enterprise customers while delivering their successful data-driven customer-centric transformations.