Marketing & Sales Need Data on Tap (DaaS)
By JOE STANGANELLI, Freelance Contributor
Marketers are familiar—deluged, even—with cloud-based XaaS offerings that promise to provide more ease, efficiency, and value to their departments. At the 10th annual MIT Chief Data Officer and Information Quality (CDOIQ) Symposium this month, DaaS—Data as a Service—took center stage.
It was, after all, a conference about data—for people who work with data for a living.
Originally published at http://www.thehubcomms.com/analytics/marketing-and-sales-need-data-on-tap-daas/article/511668/ written by By Joe Stanganelli, for The Hub Comms. please click through to read the full article.