DATADRIVEN

MODERN DATA MANAGEMENT CONFERENCE


Feb 12-14, 2025
Orlando, FL

Keynotes & General Session
Modern Data Management
Value Acceleration

Data as the Intelligence for Enterprise AI

Today’s data and IT leaders face a critical choice: build an enterprise-level data system of record (SOR) or risk stalling their digital and AI ambitions. While application-based SORs, such as those embedded within CRM or ERP tools, have historically provided local solutions for managing customer, product, and financial data, they create more enterprise silos that hinder AI’s potential to drive strategic insights and automation. This presentation will examine why a unified, enterprise-level SOR is essential to meet the data demands of advanced AI and machine learning. We’ll explore how enterprises can unlock and integrate historical data trapped in these app-based SORs to establish a centralized data foundation. By creating a cohesive enterprise SOR, organizations can fuel AI models with the trusted, real-time, and interoperable data necessary to achieve true digital transformation, making enterprise-wide intelligence and agility a reality.

Click to play Reltio Video
Click to play Reltio Video

Creating Business Value With Enterprise AI: Frameworks and Lessons From the Field

There’s no shortage of talk about AI, yet the missing piece is often how, practically, you can set up for success. Through the lens of real-world successes and flops, in this talk, Cynozure’s CTO, James Lupton will guide you through a framework for how you can enable AI to deliver value to your organisation. James will focus less on tech, but instead explore the role people, process and good data management foundations play. Expect to walk away with a framework to guide you to success with AI, real-world outcomes (both good and not so good!) and strategies for communicating the value and necessity of foundational data management to stakeholders.

Panel Discussion: Unlocking Data's Full Potential to Accelerate Business Outcomes

Panel discussion on industry trends and the future of data management, moderated by Reltio Board member Carla Stratfold.

Click to play Reltio Video
Click to play Reltio Video

From LEO to GenAI: Data's Transformative Journey in Shaping Work

While executives grapple with the AI revolution, it’s easy to forget that data’s disruptive influence on the workforce began long before ChatGPT. In 1951, a British catering company built its own computer, LEO, cutting payroll processing time per employee from an agonizing 8 minutes to mere seconds. Even then, the importance of data was evident: without it, there would be no value in the speed and power of computers.

Today, GenAI’s language models boast trillions of parameters, but the core challenge remains: optimizing the human-machine partnership. From LEO’s humble beginnings to today’s AI titans, Laura Merling, former Chief Transformation Officer of Arvest Bank, traces data’s relentless journey and glimpse how it will continue to reshape the world of work.

Kohler's Data Modernization Journey: Learnings and Best Practices

Kohler Co. a leader in bold design and innovation, realized that it needed to get to a deeper understanding of its consumers across brands and business lines, and embarked on a data modernization initiative, wtih a focus on data maturity, data governance and MDM. Learn from Alex Langhorne, Data Governance Manager, how Kohler went about creating a data strategy aligned to business goals, set up a data governance operationg model, and by deploying Reltio helped accelerate the speed to market of new products as well as new marketing campaigns through self-service of high quality, trusted data.

Click to play Reltio Video
Click to play Reltio Video

Maximizing AI Success: How Eaton Uses Data Products for Robust Governance

In a complex business environment, Eaton has set itself up for AI success by adopting a data-as-a-product approach and a robust data governance structure. This session explores how Eaton creates reusable enterprise data assets in a self-service manner, using federated data ownership and interoperability principles. You will learn how Eaton’s event-driven modern architecture delivers real-time, high-quality data across the organization as well as discover how trusted data and AI can prevent revenue leakage and enhance customer experience. Join this session to hear the strategies and tools needed to harness the full potential of data and AI in your business.

Building a Data-Driven Culture: Advance Auto Parts' Journey from Vision to Execution

Advance Auto Parts has established a comprehensive data governance and literacy program from the ground up, transforming the speed of insights gained from its core data. Join this session to discover their journey from setting a clear vision and objectives to gaining continuous executive support by demonstrating tangible business outcomes. You will learn about their disciplined approach to data stewardship, which led to an almost 100% improvement in data quality scores, significantly enhancing customer analytics and experience. The session will also cover how Advance Auto Parts navigates the complexities of a 4-layer customer relationship with a scalable and flexible data architecture. You will gain valuable insights into building a data-driven culture supporting strategic goals and operational excellence.

Click to play Reltio Video
Click to play Reltio Video

Sponsor Session: What's Next in Data Unification and Reltio Product Strategy

In this session, Ansh Kanwar, EVP of Technology, Product and Strategy at Reltio, shares his perspective on where data management is headed and an overview of Reltio’s product strategy

Mastercard's Data Unification Journey: A Blueprint for the Launch of an MDM practice

With global operations, a ecosystem of partners and hundreds of products in its portfolio, Mastercard recognized the need to establish an MDM practice. Join this session, led by Rufus William, VP Data Strategy & Management, as he shares his experience building an MDM program at Mastercard, developed a roadmap and strategy aligned with corporate objectives, and how he collaborated with stakeholders across various teams to drive value for the organization. Learn more about the governance framework that he set up, invested in an ecosystem of partnership, and embedded into busines processes to create momentum and deliver impact fast.

Click to play Reltio Video
Click to play Reltio Video

How Pfizer Accelerated Successful Outcomes with a Value-First Approach and an Integrated Data Unification Roadmap

With Pfizer’s acquisition of Seagen, both teams were faced with the challenge of unifying core data across both organizations quickly to accelerate the benefits of the acquisition and fuel expansion across global markets. Join this session, led by Marcie Stoetzel and A.J. Varganin, to learn how the team was able to harness the respective Reltio deployments to reconcile the data in a third of the time initially estimated, creating the data foundation that unlocked value across the enterprise and move quickly forward with a co-collaboration model and joint roadmap which includes expanding Customer 360, strengthening data governance and stewardship.

Sponsor Session: Reltio’s Product Roadmap

Join Sushant Rai, VP of Product Management, as he delves into Reltio’s product roadmap. In this session, you’ll discover key investment areas for 2025, explore new offerings, and learn about best-in-class technology partnerships driving industry-leading innovation.

Click to play Reltio Video
Click to play Reltio Video

Sponsor Session: The Future of Matching: Data Unification with FERN

Discover how Reltio’s Flexible Entity Resolution Networks (FERN) and advanced use of vector embeddings are transforming data unification and matching accuracy. In this session, we will explore FERN’s groundbreaking use of LLM-powered, pretrained machine learning models to deliver high match accuracy. Learn how Reltio leverages vector embeddings to dramatically improve the blocking of match candidates by representing data as dense numerical vectors, enabling more efficient and accurate comparisons. With FERN and vector embeddings, your data teams can enhance data accuracy, minimize manual intervention, and accelerate time-to-value.

Sponsor Session: The Future of Patient Data Management and Governance: Enhancing Trust, Ensuring Compliance, and Elevating Business Value

In the evolving Life Science landscape, managing patient data is crucial for trust, compliance, and business value. Traditional methods without dedicated governance are proving insufficient, leading to privacy issues, higher costs, and low data accuracy. This session will explore strategies and technologies shaping patient data management, focusing on best practices to enhance trust, ensure regulatory compliance, and leverage data for business value. Attendees will gain insights into innovative governance frameworks, data security measures, and how advanced analytics can optimize patient outcomes and operational efficiency.

Click to play Reltio Video

Building a Business Case for Data Management at AvidXchange

AvidXchange, a leading provider of accounts payable automation software and payment solutions, decided to leverage MDM to unify buyer and supplier data to improve the customer experience and increase competitive differentiation in the procure-to-pay space. Learn from Amy Whisnant as she shares how to build a business case blueprint for master data management to garner leadership buy-in, secure resources to support the program, create a data-driven organizational culture, and successfully articulate the benefits and ongoing business value.

Click to play Reltio Video
Click to play Reltio Video

AVIVA's Data Product Approach to Drive Customer Experience and Increase Market Share

AVIVA is of the UK’s leading insurance, wealth, and retirement businesses and has been around for over 325 years. This has established AVIVA as a trusted organization but legacy systems and a lack of data governance produced data internal teams could not trust. Join Bijan Yeylaghi as he shares how to create a reusable data products strategy and transform the business to deliver data-driven customer centricity and make CX innovation possible.

Mercury Insurance's Data Modernization Journey

Since 1961, Mercury Insurance has provided customers with competitive rates and excellent customer service. But when COVID-19 hit, the organization faced challenges with timely and accurate communications to insurance customers. Focused on improving customer experience and satisfaction, Mercury Insurance built a stronger data foundation by modernizing its technology stack. Join Vamshi Andhe to learn how he approached migrating legacy systems and created an enterprise data strategy to improve retention, increase revenue, and arm independent agents with comprehensive, trusted data.

Click to play Reltio Video
Click to play Reltio Video

IHG Hotels & Resorts' Data Unification Journey Innovating Customer Experience

With a family of 19 hotel brands and presence in 100 countries, IHG embarked on a journey to unify customer data with the objective of transforming experiences for guests, businesses and franchise owners. In this session, Kanchan Reddy Ganta share a cross-functional perspective on how they set about unifying data across systems and making trusted data assets available across teams – providing a critical data foundation to enhance the loyalty program, increase repurchase, and strengthen partnerships with franchise owners.

Sponsor session: Driving Business Value Through Data: Sanofi's Customer MDM Success Story

Sanofi sought a next-generation Master Data Management (MDM) solution to replace its custom-built system, aiming to improve customer data quality, boost field performance, gain a comprehensive customer 360 view, and accelerate time-to-market initiatives. Using Reltio, Sanofi successfully consolidated diverse data streams—including national and sub-national levels, claims, patient hubs, specialty pharmacies, direct sales, CRM, compliance, and more—into a unified Customer 360 perspective. The Reltio-based MDM solution now enhances customer data outcomes and accelerates onboarding of new products and indications into commercial applications.

Click to play Reltio Video
Click to play Reltio Video

Unlocking Value and Speed in Data and Analytics: Clario's Journey to Multifold Efficiency Gains

Clario, a clinical trial data management leader focused on transforming lives through better evidence, overhauled its data and analytics after 16 acquisitions left the team with fragmented, siloed systems. In this session, learn how they created a single source of truth for AI, financial reporting, and sales while streamlining their architecture via consolidation. You will also uncover how they reduced customer revenue report generation from 2 weeks to automated Microsoft PowerBI reports as well as cut device tracking time which is imperative to clinical trials from hours to seconds.

Sponsor Session: Building Business Value: Lennar Homes’ Master Data Journey

Join us for a session with Isaac Gabay, Senior Director of Enterprise Data Management at Lennar, and Rajeev Krishnan, Managing Director of Data, Analytics & AI at PwC. Learn how Lennar, a leading homebuilder, is using Reltio to master critical data domains and drive business value. As part of their Data Modernization program, Lennar is mastering their Item, Customer, Supplier, and Org/Location data, supporting a wide range of operational and analytical use cases. Isaac and Rajeev will share challenges, solutions, and lessons learned, offering valuable insights for anyone looking to enhance their data management journey.

Click to play Reltio Video
Click to play Reltio Video

Sponsor Session: Harnessing Reltio on Reltio to Accelerate CX Innovation and Increase Agility

When Reltio looked to accelerate the innovation of customer experiences (CX), it faced the same challenges many organizations face – fragmented data siloed in various enterprise applications. In this session, Nadia Law, Director of Customer Success, and Abhi Visuvasam, Field CTO, share the journey of how Reltio built a foundation of unified, trusted, and interoperable data. Learn about best practices in identifying and sequence use cases that organizations can rally on, how Reltio benefited from a data-centric architectural approach, and how the unified data was quickly harnessed by cross-functional teams spanning the customer journey.