“Reltio is at the heart of our digital innovation and customer experience initiatives. Reltio empowers 1000s of sales reps and 100s of data stewards with the most up-to-date trusted customer profiles, including specialities, publications, preferences and consent, which is a requirement in the engagement economy. It allows us to manage customer data in a way that is agile, scalable and smart.
Reltio manages 25 million customer records with data from 20 providers across 65 markets, using an agile, scalable and smart approach to master data management.”
– Joanna Walker, Global MDM Architect, AstraZeneca