A global pharmaceutical company, the first to mass-produce penicillin, had duplicate customer (healthcare providers) identities across multiple systems so they were not able to have a single view of their customers across all business functions. They needed to create an enterprise-wide customer data management profile across business functions such as commercial, clinical investigation, and others to support both operational and analytical needs.
Reltio Cloud helped them consolidate customer profile across all business functions with real-time downstream consumption, allowing multiple teams to access accurate and consistent information for their different business needs. As a result, they were able to improve customer experience across all digital touchpoints, identify high-value customers and better engage with them. Reltio’s approach to optimizing match and merge rules and the ease of adjusting them to cover new geographies became instrumental in their global implementation within 24 weeks.