A top global media marketplace for licensed digital content, with more than 1.5 million customers across 150 countries and 100K+ contributors, was struggling with siloed customer data across multiple fragmented systems. As a result they could not produce accurate sales reporting for their business users. They needed a single customer view delivered through an enterprise-wide information architecture that could scale with growing business requirements.
Reltio Media and Entertainment Cloud helped them create a single customer 360-degree view across multiple, fragmented systems and opened the doors to scalable growth with a reliable data foundation. Reltio Cloud’s fast time to value aligned with the company’s strategic path to digital transformation.