One of the world’s largest publisher and distributor of children’s books with a mission to encourage the intellectual and personal growth of all children, used a homegrown master data management (MDM) solution to manage their customer data. However, they had no single, reliable view of schools and teachers – their primary customers. Their school data was scattered across disparate systems and hindered their ability to up-sell and cross-sell. They needed to create a unified view of schools and school districts to support their digital transformation initiative.
Reltio Cloud delivered an Account 360 solution to build, manage and maintain a 360 view of schools and teachers with more than 25 million aggregated profiles. Reltio Self-Learning Graph helped them uncover relationships among teachers & schools and link teachers to schools & school systems. As a result, they were able to drive personal and direct relationship with teachers in school districts through targeted campaigns and accelerate their revenue growth.