A leading health services company, for several years, has helped improve the health care system by providing a diverse set of products and services to various businesses including healthcare organizations and hospitals.
They had a legacy on-premises Master Data Management (MDM) tool to manage their B2B customer accounts that became very expensive to maintain with constantly changing business requirements. As a result, they couldn’t offer customized products and services to their customers. They needed an agile modern data management platform to create a single view of their diverse B2B customers.
Reltio Cloud for Account 360 helped them consolidate account data from a number of sources allowing them to understand the needs of their diverse accounts, offer customized products and services and do white space analysis for upsell and cross sell opportunities. They chose Reltio to realize the benefits of multi-tenant Platform as a Service (PaaS) and the flexibility provided by a modern cloud based architecture. Reltio enabled them to integrate 70+ systems in less than 12 weeks, delivering 46% reduction in TCO, 50% reduction in data migration cost, and tremendous time to value.
Reltio became the single source of truth for their product taxonomy as well. They used to manage product attributes and hierarchies in a spreadsheet, which was difficult to manage and separated from production systems. Reltio Product 360 helped migrate product data to Reltio Cloud and build a Mule integration to their data warehouse. This made their product data consumable for downstream production systems such as CRM, contract management, and implementation management. In addition, Reltio Product 360 provided flexible product hierarchies by product organization (where product accounting took place), by market segments (where product was sold), and product catalog (from product family to product line to product), organized and analyzed from multiple perspectives.