A multinational company specializing in internet connection and related services wanted to continuously expand into the European region. However, the legacy customer master solution they used, didn’t allow them to manage the transaction and interaction information distributed across varied systems and channels. As a result, they were unprepared to meet upcoming General Data Protection Regulation (GDPR) compliance requirements and couldn’t upsell & cross-sell across different customer types. They needed a single view of their enterprise customers to ensure the ‘Right to be Forgotten” for their customer contacts.
Reltio Cloud for Account 360 helped them create a single view of their enterprise customers with built-in audit, data lineage, and workflows. It ensured purging of all traces by customer entity type in support of data erasure, including the removal of any attribute, historical activities made by individuals captured as part of their digital activities and activity logs on the Reltio Platform. In addition, the Self-Learning Graph capability of Reltio Cloud helped them reveal relationships among people, products, locations, and consent types.