Reltio for Media & Entertainment
Manage, measure & monetize your IP assets
The global media and entertainment world is undergoing a transformation. Over the last few years, there have been significant changes in entertainment consumption patterns, demographics, delivery channels and revenue generation models. Web, social and mobile channels present companies with new opportunities as well as challenges.
New revenue streams are emerging with new media formats, data challenges and competition. Business needs better visibility into the value and utilization of IP assets and products across channels, geographies and formats. IT continues to look for ways to improve efficiency and cut costs, while keeping up with business requirements.
MOVIE and TELEVISION STUDIOS, ADVERTISING MEDIA COMPANIES RELY ON RELTIO
Reltio Cloud helps media companies understand the complex and dynamic relationships among various entities, such as movie franchises, titles (theatrical and episodic TV), uncut versions, products, talent, franchise characters and seasons. In many cases, these IP assets are mapped to territories, regions and geographies. Reltio Cloud helps drive the right actions to best position products, and measure the value of each asset.
MANAGE IP ASSETS - PROPERTIES, FRANCHISES, CHARACTERS, TV SERIES
Reltio easily manages the wide variation of content, such as synopses, genre, ratings and even the differences in talent used for specific releases in locales, translations with additional talent and character names used in different languages. It forms an accurate source of property, talent, channel and location data delivered straight to business teams through data-driven applications. Reltio data-driven applications provide:
- Detailed views of property, asset and talent data converged from multiple industry and internal sources
- Consolidated property records with comprehensive and extendable sets of attributes including versions, languages, channels, formats (DVD, Blu-ray, TV, mobile)
- Automated generation of product hierarchies and groupings, with parent assets (properties, products, characters, geographies)
- Insight into asset performance across channels, formats and geographies
- Ad hoc linking of groups with cascading ancestry
Reltio Cloud provides a perfect platform to centralize the representation of IP and tangible products, across multiple lines of business including theatrical, home entertainment, TV, digital, episodic TV and games.
BRING ALL DATA TOGETHER, RELIABLY
Reltio data-driven applications bring together data from multiple internal, third-party, public and social sources to uncover relationships, not just between assets and talents, but locations, formats, characters, customers, activities and transactions. Model many-to-many relationships between all data entities and make Entertainment Identifier Registry (EIDR) workable, suited to your business needs. Information is continuously cleansed and correlated to form a reliable data foundation for insight and action.
GET RELEVANT INSIGHT TO THE RIGHT TEAMS
With data blended into one place, teams can get visibility into IP assets with product hierarchies, channels, regions and talents. They can understand how each format of an asset is contributing to the business. Business can be aware of their product's success compared to competitors' products. Businesses can easily manage the different names (AKAs) used by various talents across assets, and how to propagate name changes across various movies or TV series.
GET A GLOBAL VIEW
Global and local marketing teams utilize Reltio data-driven applications as the single authoritative place to find content and business insights, such as relative revenue contribution of a movie in the US compared to overseas. Also, they can get a global view of the business value and social sentiments of talents. Worldwide real-time view of any asset during a launch provides critical insights to manage the promotional and social media strategy and tactics.
COLLABORATE ACROSS TEAMS, IN REAL-TIME
With a multi-team, multi-customer focus, it's critical to allow, as well as secure access to a convergence of information, with the proper level of role-based access and visibility. Reltio provides built-in annotating, tagging and voting on data, so every member can contribute and continuously improve enterprise knowledge.
You can rapidly deploy a Reltio data-driven application specific to your company's challenges and domain focus in weeks. Reltio's Data as a Service partnerships with third-party providers, such as LexisNexis, Dun & Bradstreet and others, offer you the choice of the best data in the industry.
BE COMPLIANT AUTOMATICALLY
With so many fingers in the data pie, you need comprehensive auditing and tracking features to guarantee compliance. Reltio provides a historical trail for any data merged or updated. Reltio's fine-grained clickstream analysis can even be used to alert you to abnormal data viewing patterns by application users for possible information breach or theft, or used for compliance and efficiency training of how to best use the applications and the data.