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Your Business Apps are in the Cloud. Now Manage Your Data There.

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Gartner® Report: Getting Started With Master Data Management in Midsize Enterprises

Innovative companies such as Coupa, Intuit, and Workday use the cloud to deliver powerful big company business applications to midsize enterprises (MSE). Chances are yours is one of the 94% of businesses using cloud apps in finance, human resources, customer service, marketing, and all other functional areas.

Is your data management foundation built for the many ways you do business? Whether online, in-store, direct to consumer, through channels and distributors, or otherwise, this foundation is crucial.

Master Data Management is critical to successful data management. However, misconceptions about MDM cost, complexity, and skill requirements means that MSEs lag in adoption of this essential component of any data & analytics strategy.

Gartner’s view is that, “Trusted master data is required to be a data-driven organization. Ineffective MDM undermines midsize enterprises’ success, resulting in poor decision making, inefficient business operations and customer dissatisfaction.”

Download Getting Started With Master Data Management in Midsize Enterprises from Gartner to get the facts about modern MDM and learn to build a programmatic approach to breaking down data silos, improving data quality and governance, and running your business better.


Gartner, Getting Started With Master Data Management in Midsize Enterprises, Sally Parker, Alan D. Duncan, 23 March 2021.

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