Virtual Chat with Fulton Bank: Powering Omnichannel Customer Experiences
Forbes recognizes Fulton Bank as one of the “World’s Best Banks.” Their digital transformation is focused on delivering a community bank experience in a digital world. Gotham Pasupuleti, VP, Customer Data Delivery, will explain Fulton Bank’s how they are powering omnichannel customer experiences. He’ll share how the bank is investing in strengthening their competitive differentiation by using the 360 view of customers and their interactions to deliver personalized and connected experiences across the channel footprint.
Gotham will talk about the critical role of data and insights for arming employees with the data designed to meet their needs. He’ll explain how they worked jointly with the business and built a business case for the leadership team to invest in the connected customer journey. He’ll cover the expected impact on Fulton’s KPIs, including increasing revenue through expanded wallet share and lowering costs by standardizing operations and simplifying compliance.
Learn about the Fulton Data Marketplace Connected Customer initiative, including:
- Business Requirements
- Master Data Management Platform Requirements
- Enterprise Architecture