Analyst Report

Forrester - For Customer Insights Professionals: Turn Data Into Insights With Customer Analytics

Featured image for Forrester - For Customer Insights Professionals: Turn Data Into Insights With Customer Analytics

“The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks feeding the marketing funnel — they provide insights across the customer lifecycle to many stakeholders, including CX and product leaders. CI pros can use customer analytics to extend their value and become strategic business partners.” – Forrester

Download Turn Data Into Insights With Customer Analytics to learn:

 

  • How to Use Customer Analytics To Drive Customer Obsession
  • Why Customer Analytics Must Deliver Contextual Insights
  • Ways to Bridge the Insights-to-Action Gap