Dynamic Survivorship and Crosswalks

A “single version of the truth” sounds great, but when marketing cares about a customer’s nickname from the most recent interaction and compliance cares about the full name the customer originally used to register, someone needs to compromise to arrive at a golden record.

Not so with our dynamic survivorship. With it, you configure the “best version of the truth” by defining which data values to return based the needs of the user group or system requesting it. So the right data is delivered based on context—dynamically. Without compromising on the accuracy of the data. And you can always view the source of each data value using our easy-to-use crosswalks.

View this short video demo to see how this can work for you.