eBooks Archives

Uncover the Power of Data for Life Sciences

Learn about several use cases for Connected Customer 360 in the Life Sciences industry, including: Personalizing customer engagement for better sales effectiveness. Expediting new product launches and support for pre-commercial activities. Optimizing the patient experience…

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How Modern Data Platforms Power Customer Data Platforms (CDP)

The majority of brands – 82 percent according to one study – realize that their ability to meet consumer expectations for personalized experiences is tied directly to how well they capture and analyze interaction data…

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Moving Beyond Master Data Management (MDM): 6 Steps to Connected Customer Data

To deliver seamless, optimized customer journeys, your business requires connected, real-time, comprehensive and contextual customer information. However, legacy master data management (MDM) systems, data warehouses and other tools fall short because they were not designed…

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