The customer journey is not individual interactions or touchpoints; it is the seamless connected experience, and this is the mantra for customer experience success. But what does it mean? It means that, while it’s important…
Customer data platforms (CDPs) are gaining popularity for the quick value they can provide to the marketing organization. But there is still confusion around their scope. This ebook provides you with 10 questions to help…
Learn about several use cases for Connected Customer 360 in the Life Sciences industry, including: Personalizing customer engagement for better sales effectiveness. Expediting new product launches and support for pre-commercial activities. Optimizing the patient experience…
The majority of brands – 82 percent according to one study – realize that their ability to meet consumer expectations for personalized experiences is tied directly to how well they capture and analyze interaction data…
To deliver seamless, optimized customer journeys, your business requires connected, real-time, comprehensive and contextual customer information. However, legacy master data management (MDM) systems, data warehouses and other tools fall short because they were not designed…
