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This eBook explains how master data is critical to your operation and its bottom line. If you can ensure that MDM is used throughout the organization, it will operate more efficiently and effectively—boosting the bottom line.
Digital transformation has been a major initiative across all sectors for several years, but banks, insurance companies and investment management firms have been at its forefront. Indeed, the trend towards greater digitalization of financial services…
The customer journey is not individual interactions or touchpoints; it is the seamless connected experience, and this is the mantra for customer experience success. But what does it mean? It means that, while it’s important…
Customer data platforms (CDPs) are gaining popularity for the quick value they can provide to the marketing organization. But there is still confusion around their scope. This ebook provides you with 10 questions to help…
Is your legacy MDM system holding you back from creating a Connected Customer 360 profile and responding fast to changing business needs? This eBook highlights the key differences between legacy MDM and Connected Customer 360.…
Learn about several use cases for Connected Customer 360 in the Life Sciences industry, including: Personalizing customer engagement for better sales effectiveness. Expediting new product launches and support for pre-commercial activities. Optimizing the patient experience…
The majority of brands – 82 percent according to one study – realize that their ability to meet consumer expectations for personalized experiences is tied directly to how well they capture and analyze interaction data…
To deliver seamless, optimized customer journeys, your business requires connected, real-time, comprehensive and contextual customer information. However, legacy master data management (MDM) systems, data warehouses and other tools fall short because they were not designed…
