Connected Customer Experiences

March 06, 2020

Gartner reports that, “Customer data platforms and master data management solutions both enable ‘360-degree’ customer insights, but are optimized for different uses. Data and analytics leaders must evaluate the expected use cases and desired business outcomes of both.” “MDM solutions, which are approaching the Slope of Enlightenment in ‘Hype Cycle... Read More

Connected Customer Experiences

April 08, 2020

The majority of brands – 82 percent according to one study – realize that their ability to meet consumer expectations for personalized experiences is tied directly to how well they capture and analyze interaction data in real-time.1 The dynamics of collecting data, making it insight-ready, and gaining actionable insights to... Read More

Connected Customer Experiences

February 28, 2020

In the experience economy, every customer interaction counts. If you plan to win in your markets, you need to deliver hyper-personalized and connected experiences at every touchpoint, while respecting customers’ privacy, consent and communication preferences. However, while the customer experience continues to grow more critical, it also keeps getting harder... Read More

Connected Customer Experiences

February 18, 2020

To deliver seamless, optimized customer journeys, your business requires connected, real-time, comprehensive and contextual customer information. However, legacy master data management (MDM) systems, data warehouses and other tools fall short because they were not designed to power digital customer experiences. Download “Moving Beyond Master Data Management” and discover how you... Read More

Connected Customer Experiences

April 02, 2020

Great customer experience requires a strategy built on the needs of individual customers even before they know it. For this, you need comprehensive and connected customer data including all interactions and transactions with them. Businesses are in the process of transforming everything they do in order to win the race... Read More