Digital & Marketing Professionals

June 23, 2020

In the past decade, data volumes and the demand for data have grown exponentially. Businesses have experienced fundamental changes to the way data has been collected, managed, viewed and used. Check out this infographic to learn about the evolving role of data to a car.  Specifically:   Data as exhaust.... Read More

Digital & Marketing Professionals

June 23, 2020

The move to direct-to-consumer (D2C) sales by Consumer Packaged Goods (CPG) companies is already a recognizable trend but it’s widely acknowledged that the global pandemic has accelerated its adoption. CPG companies are looking to get connected with their clients more directly than ever before, but how can they do this? What should... Read More

Digital & Marketing Professionals

June 17, 2020

The new normal is here to stay. Most businesses and organizations are mobilizing their crisis plans if they had them, or putting something together if they didn’t. There is no playbook to navigate through this crisis. A generic crisis plan needs to be adapted and tailored to cope with these... Read More

Digital & Marketing Professionals

May 20, 2020

Getting a 360-Degree View of a Drug Through Its Lifecycle   As a life sciences and pharmaceutical company, can you get a 360-degree view of a drug through its entire development lifecycle? Chances are that this is a challenge. Check out this infographic of the top 5 data challenges you... Read More

Digital & Marketing Professionals

May 21, 2020

Learn about several use cases for Connected Customer 360 in the Life Sciences industry, including: Personalizing customer engagement for better sales effectiveness. Expediting new product launches and support for pre-commercial activities. Optimizing the patient experience for prescription and OTC products. Simplifying regulatory compliance requirements. Created in collaboration with Amazon Web... Read More

Digital & Marketing Professionals

September 03, 2020

In today’s experience economy, delivering a personalized, consistent, and contextually relevant customer experience to every customer, across every channel, is critical to business success. Interactive engagement is driven by connecting data and content, with intelligent automation. But companies struggle to effectively address data challenges. Those relying on solutions like data warehouses,... Read More

Digital & Marketing Professionals

March 06, 2020

Gartner reports that, “Customer data platforms and master data management solutions both enable ‘360-degree’ customer insights, but are optimized for different uses. Data and analytics leaders must evaluate the expected use cases and desired business outcomes of both.” “MDM solutions, which are approaching the Slope of Enlightenment in ‘Hype Cycle... Read More

Digital & Marketing Professionals

February 28, 2020

In the experience economy, every customer interaction counts. If you plan to win in your markets, you need to deliver hyper-personalized and connected experiences at every touchpoint, while respecting customers’ privacy, consent and communication preferences. However, while the customer experience continues to grow more critical, it also keeps getting harder... Read More

Digital & Marketing Professionals

February 18, 2020

To deliver seamless, optimized customer journeys, your business requires connected, real-time, comprehensive and contextual customer information. However, legacy master data management (MDM) systems, data warehouses and other tools fall short because they were not designed to power digital customer experiences. Download “Moving Beyond Master Data Management” and discover how you... Read More