Data & Analytics Professionals

May 21, 2020

Learn about several use cases for Connected Customer 360 in the Life Sciences industry, including: Personalizing customer engagement for better sales effectiveness. Expediting new product launches and support for pre-commercial activities. Optimizing the patient experience for prescription and OTC products. Simplifying regulatory compliance requirements. Created in collaboration with Amazon Web... Read More

Data & Analytics Professionals

February 25, 2020

Today’s technology buyers can choose from a wide range of delivery and pricing models. It is especially true for the data management offering. Do you know which option provides the most value for your business? Or which gives you lower TCO? This white paper offers an informative look at the... Read More

Data & Analytics Professionals

February 28, 2020

In the experience economy, every customer interaction counts. If you plan to win in your markets, you need to deliver hyper-personalized and connected experiences at every touchpoint, while respecting customers’ privacy, consent and communication preferences. However, while the customer experience continues to grow more critical, it also keeps getting harder... Read More

Data & Analytics Professionals

February 18, 2020

To deliver seamless, optimized customer journeys, your business requires connected, real-time, comprehensive and contextual customer information. However, legacy master data management (MDM) systems, data warehouses and other tools fall short because they were not designed to power digital customer experiences. Download “Moving Beyond Master Data Management” and discover how you... Read More