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ZS Associates: Faisal Zaidi, Principal

Faisal, please tell our readers a little about yourself.

I am a Principal at ZS Associates and have been with the firm for over 17 years. My experience at ZS has been in numerous areas, but I am currently focused on our operations and technology business, leading our master data management (MDM) team. I am most passionate about creating high-impact solutions and leading transfomations for our clients that deliver unprecedented value to the business.


Our 30 + years of experience in life sciences provide us with an intimate knowledge of business and technology needs within the health-care ecosystem. ZS Associates is the world’s largest firm specializing in transforming sales and marketing teams within the life sciences. Such experience allows us to unravel the myriad of challenges commercial organizations face, including the management of data. ZS understands the life sciences domain like no one else and that’s why we provide business intelligence solutions for 18 of the top 20 pharma companies, and 19 of the top 20 pharma companies use our proprietary Javelin™ software.

What’s exciting in the MDM world at ZS?

The concept of an MDM solution is not new. However, the volume and complexity of data within the health-care ecosystem have continued to grow exponentially, while MDM technology has stayed stagnant. Recent progress with MDM technology now makes it possible to more effectively solve data struggles within the business. The changing health-care data landscape and the overdue need for a modern MDM solution mean organizations are eager to realize value quicker. We are excited about the design of our out-of-the-box, easily integrated solutions for life sciences clients—it is a change they have been eagerly waiting for. Implementation can occur within several weeks, helping organizations improve their data stewardship, quality of customer records, data governance processes and ability to leverage meaningful analytics. Many organizations are looking to renovate historic MDM solutions, and ZS is excited to be a part of that revolution.

How do you see customers benefiting from the ZS and Reltio partnership?

Our co-developed solution integrates with the Reltio platform to offer end-to-end, cloud-based data management and stewardship capabilities, reporting and analytics. ZS brings 30-plus years of experience in life sciences and our own cloud-based business intelligence solution─ARTiS™ ─to combine with Reltio’s modern data-driven applications. Customers can recognize benefits faster through our out-of-the-box solutions designed for life sciences: HCO and HCP customer master and affiliation management solutions, oncology MDM, payer MDM and medical device customer master solutions. These solutions already have integration built into a ZS life sciences-specific DQM library, our reporting platform—ARTIS™—and our downstream sales-planning platform—Javelin™—allowing customers to have truly integrated systems and data.

Our individual strengths allow a unique approach that allows for rapid prototyping of a solution, versus a long-term implementation. Together, ZS and Reltio can help clients reduce costs from outdated, time-consuming legacy systems and processes, as well as unravel complex data hierarchies to better leverage data for improved customer insights. By partnering with ZS and Reltio, clients can modernize how they manage data and benefit from analytics that drive faster, smarter decisions.