In the face of unprecedented peril … where audiences & influencers are diverse … and over 50% of those polled in a Data-driven Pulse of Life Sciences Survey, say their insights are not actionable. Fraught with changing regulations, 74% of life sciences’ professionals in a survey responded that their data is incomplete or missing. Oh and by the way budgets & resources are shrinking.
As the challenge grows even more complex with 28% of those who have legacy MDM still saying that their data is siloed, and only a tiny 4% are trying to work with big data and Hadoop. Mobile is now a ubiquitous requirement for applications, and global is the norm. Fluid data security and privacy challenges test even the most skilled IT professionals.
Problems remain unresolved because of standalone technology, legacy business applications, slow data acquisition and reconciliation, and no one knows where they stand, as metrics & ROI are inexact.
Who will come to save the day?
THE COMMERCIAL OPS MAGICIAN
Supporting an increasing range of business processes and teams, the Commercial Ops Magician pulls relevant information out of disparate apps & sources to make problems vanish into thin air.
THE IT GENIUS
Often faced with tight budgets and skepticism, the IT Genius nevertheless delivers value by finding innovative technical solutions to business needs, while reducing costs.
THE SALES SPEEDSTER
- Challenged to be in the right places, see the right people, and say the right things, the Sales Speedster quickly determines what is and isn’t working to meet and exceed performance targets and quotas.
THE MARKETING ARCHER
- Navigating a rapidly changing commercial landscape, the Market Archer delivers targeted, quality content and information that hits the mark with customers, through the channels they prefer.
- Peril Faced – No 360 HCPs, KOLs & Key Account views across multiple channels
- Arch Nemeses – Expensive recurring costs for data feeds & services
- Super Power – Reliable data with on demand segmenting via data-driven apps
THE COMPLIANCE ENFORCER
- Tasked with ensuring that everything and everyone stays in line with regulatory requirements and internal policies, nothing slips past the Compliance Enforcer.
THE R&D VISIONARY
- Amidst high uncertainty and a heavy reliance on increasing volumes of data, the R&D Visionary uncovers cures through relentless innovation and clinical trials.
THE MEDICAL AFFAIRS DIPLOMAT
- Though often on the road and pressed for time, the Medical Affairs Diplomat still finds a way to deliver the latest and most accurate medical information and drive key relationships.
THE PATIENT ADVOCATE
- Representing the voice of patients everywhere, the Patient Advocate evangelizes a patient centric philosophy, with care and compassion for better relationships and outcomes.
- Peril Faced – Identifying patients via accurate profiles & their needs and wants
- Arch Nemeses – Driving shift in company culture, securely sharing info
- Super Power – Gaining a 360 view of patients to enable data-driven decisions