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Top Reads for Life Science Professionals

The global life sciences industry is facing more change and challenges than ever before. Newer capabilities in data management are enabling business teams to rapidly adapt their sales, marketing, and compliance models to evolving commercial models. We have compiled this education library with the most popular content to help you learn the latest trends in data-driven applications and go beyond MDM with reliable data, relevant insights, and recommended actions. 



7 habits of data-driven life science companies

Successful companies start with good data-driven habits formed from a foundation of reliable, timely data and relevant insights. In this eBook, we outline the 7 data-driven habits of successful life sciences companies, and feature industry stats and real-world case studies of each habit in action. Download the ebook.



how data-driven applications will transform multichannel and patient-centric marketing

A coordinated and compliant multichannel marketing strategy requires finding a way to make sense of a rapidly growing volume of data. Find out how new cloud-based-data-driven applications can transform your marketing efforts and yield the most efficient and productive outcomes. Download the whitepaper.



This Forrester Wave report includes evaluation of 12 software providers in Master Data Management space and evaluates each vendor on 31 criteria spanning current offering and strategy. Download the full report.


the formula for successful key account management in life sciences

Data-driven applications allow life sciences companies to develop key account management initiatives that are built solidly upon a winning formula. By blending reliable data, relevant insights, and recommended actions, they provide a comprehensive real-time view of top accounts, empowering KAM teams with a deeper understanding of the customer, their needs and goals, and all relevant stakeholders. Download the whitepaper.


constellation research – analysis of data-driven applications and ims health and reltio alliance

Respected analyst firm Constellation Research’s founder, chairman and Principal Analyst Ray Wang and VP and Principal Analyst, and former columnist for InformationWeek, Doug Henschen collaborated on a comprehensive objective profile of Reltio. Access the full Constellation Research Reltio profile and IMS Health Alliance Analysis . Download the report.


Whether Big Data in life sciences is a blessing or curse depends on whether the organization repeats the same mistakes, or proceeds down the wrong path to obtain much desired insight. Read on to find out the mistakes to avoid.

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