CRM applications (such as Veeva CRM, Salesforce.com and others) are insufficient for enterprises to develop and execute Key Account Management (KAM) programs. Built on legacy relational data models, CRM apps are unable to capture complex real-world relationships like those found in graph-powered applications, such as LinkedIn and Facebook.
BREAK DOWN SILOS
Reltio’s data-driven Key Account Management application brings together data from multiple internal, third-party, public and social sources to identify key influencers and to uncover relationships, not just between people and organizations, but products, locations, contracts, activities and transactions. A complete picture across all sources is needed to accurately formulate recommended actions to achieve desired goals.
MANAGE COMPLEX RELATIONSHIPS
Separate customer master data management tools (such as Veeva Network, Informatica MDM and others) can help improve the data quality of CRM systems. However, without the proper foundation to capture and manage complex relationships across people, organizations, products and transactions, through a dedicated operational application, Key Account Management initiatives will continue to be a challenge.
Key Account Management is not just a sales initiative, it’s an enterprise-wide focus. CRM applications are typically used only by sales. Oftentimes, marketing teams do not even have access to CRM seats. Successful Key Account Management requires access to a convergence of information, with the proper level of role-based access and visibility.
START SMALL GROW BIG
You can rapidly deploy a Key Account Management application specific to your industry and domain focus through the Reltio Cloud, or choose to build up complete data and functionality by solving targeted business problems for individual organizational units. Reltio data-driven applications automatically share data, so that information is up-to-date, never siloed and always synchronized.
SHARE THE KNOWLEDGE
Reltio also provides unique collaborative curation of information by your field teams. With fine-grained workflow and governance, you can be assured of getting the most accurate information in real-time. Reltio can also flexibly deliver information to your downstream applications, or provide access through embedded widgets within your CRM application.
STAY IN SYNC
Finally, your entire organization can be on the same page with reliable data and recommended actions to successfully execute on the promise of KAM by developing relationships, and delivering superior customer service to relevant executives and influencers.
A pre-commercial biopharma that focused on the development and commercialization of novel gastrointestinal (GI) therapies, had multiple drugs in the pipeline for 2018.
10 Steps to GDPR Compliance
Effective May 25, 2018, General Data Protection Regulation (GDPR) will represent the most rigorous data protection regulation ever. Complying is not optional, and the penalties are very high. As companies scurry for total compliance, it makes sense to pause, assess, and use this opportunity not only for compliance but for managing customer data efficiently and gainfully.
MACHINE LEARNING PUTS DATA FRONT AND CENTER FOR BUSINESS
Machine learning is surrounded by fascination and awe. It can drive better personalized experiences with customers, increase workforce effectiveness, and de-risk your organization from security threats and regulations. But, machine learning needs quality data, relevant data, and better context surrounding transactions, interactions, operations and decisions.
Businesses Feeling the Heat of the ‘Amazon Effect’
Over the past 10 years, Amazon’s market value has grown more than 2,000 percent. The entire retail industry is feeling the heat, and companies are investing in digital transformation initiatives to help them compete. Walmart, for example, is rapidly investing in digital capabilities and online brands (it acquired Jet.com, for example).
WHY MASTER DATA MANAGEMENT AND MACHINE LEARNING GO HAND IN HAND
Reltio’s inclusion in the The Forrester Wave™: Machine Learning Data Catalogs Q2 2018, by Michele Goetz with Gene Leganza, Elizabeth Hoberman, and Kara Hartig, Forrester Research, June 2018, sparked (pun intended) several questions. Such as why was Reltio included, how did we receive such strong marks, and why were we the only Master Data Management (MDM) vendor in the Wave?